SEO & Positioning

SEO optimization as an integral part of website and e‑commerce builds
Technical SEO audits and implementation of on‑site best practices during development
Performance, information architecture, and content optimization aligned with Google guidelines
SEO advisory for long‑term visibility and sustainable growth
Advanced SEO analytics and reporting

Technologies & tools

Google Analytics

Google Search Console

Screaming Frog

PageSpeed Insights

Schema.org

Yoast SEO / Rank Math

Excel & Google Sheets

Creation and optimization of blog content following SEO best practices
Development of video metadata and assets: titles, descriptions, transcripts/captions
Comprehensive on‑page optimization: titles, headings, metadata, content structure
Ensured linguistic consistency and brand voice across multichannel communications

Technologies & tools

YouTube Studio

Google Analytics

Google Search Console

Google Keyword Planner

Ahrefs

Screaming Frog

Conducted trainings on website creation, SEO optimization, and search positioning within EU‑funded programs
Collaboration on on‑site and off‑site optimization for the corporate website
Support for promotional and marketing initiatives
Led analytics workshops
Prepared and delivered educational materials

Technologies & tools

Google Analytics

Google Search Console

Google Keyword Planner

Excel & Google Sheets

PowerPoint

Planned and executed SEO strategies for agency client websites
Technical SEO audits: content, performance, and site architecture analysis
Campaign performance reporting and insights
Collaboration with the IT team on bespoke software development
Process automation through custom PHP scripting
Designed specialized spreadsheets with automated multi‑source data consolidation, significantly reducing analysis, reporting, and daily operational time

Technologies & tools

Google Analytics

Google Search Console

Ahrefs

Majestic SEO

SEMStorm

Screaming Frog

PHP

Excel & Google Sheets